Client
Briess
Project
Branding Story
What we did
Opportunity
Briess serves three distinctly different customer segments with their products, yet their branding and marketing efforts were identical for all three. The brand look and feel were also dated and in need of a makeover to reach and engage modern audiences.
Approach
QLC created a strategy for targeting each audience separately, rebranding the company’s business segments, creating distinct but aligned, modern branding that better targeted the company’s very different customer sets.
Brew
Food
Corporate
The team at Quiet Light is tremendously talented and focused. Since partnering with them, we have strengthened the Briess message, brand and image in both the food and brewing industries.
How it Worked
Briess became more effective and efficient in communicating the company’s product offerings, which resulted in an increase in sales and a stronger brand, better aligned with customers’ needs and values.