QLC Spotlight with Chef Pat Alberto
Welcome to QLC’s first IG Spotlight, where we shine a light on an expert in the industry to bring you a new perspective to inform your marketing strategy.
The Death of Quality – Is Technology Killing Your Customer Experience?
3 reasons you can’t afford to leave research out of this year’s (B2B) strategy planning session
Fall: the time of year for sweaters, pumpkin lattes, and of course, communications planning sessions. We marketers are busy fighting for budget dollars, aligning business objectives and trying to sort through the unending list of product and company “priorities” that each need our attention and dollars.
The Power of Storytelling Through Video
Tips from behind the camera to elevate your brand/company/product
Designing the First Lady’s Commemorative Egg: Q & A with Quentin “Q” Oliver
For the past 40 years, it’s been an Easter tradition for America’s egg farmers and the American Egg Board to present the First Lady’s Commemorative Egg at the White House Easter Egg Roll. This year, our very own Quentin Oliver was selected to design the First Lady’s Commemorative Egg. Learn more about the design process from Q himself.
Prioritizing Authentic Talk in Business and Life: Thoughts on Fierce Conversations
If I hear someone say we are going through “unprecedented” times one more time, I’m gonna start ripping my hair out!
To Market or Not to Market: The question we (marketers) are all asking
Because of the COVID-19 global crisis, every person and industry has been affected in one way or another. Our daily routines have been impacted, and we’ve adapted and adjusted accordingly. As players in the food ingredients industry, we have seen changes in foodservice and logistics demands, work locations, new social distancing protocols and travel restrictions. While many in the industry are struggling with this demand shift/upheaval, many companies are able to move forward – after all, people will always need to eat.
Preparing for Uncertain Times: A Word from our CEO on COVID-19
Like so many around the world, we are thinking of, and praying for, all those impacted by COVID-19. Quiet Light Communications has been closely monitoring the situation and has spent much of this week setting up a new normal to keep our employees, clients and communities safe.
Playing Offense: Business Lessons from the Big Game
“The best defense is a good offense.” – Jack Dempsey
“Other duties as assigned”… now includes blogging
I remember the day it happened. The day our internal marketing director, Jennifer, called me up and cheerily said, “Terry, we’d like you to write a company blog.”