Why human insight, strategy, and category expertise still matter in food ingredient marketing.
After the initial excitement around AI, many food ingredient companies are starting to run into the same realization: generating content is relatively easy now. So, with this newfound source of content, what’s the problem? The ability to generate meaningful differentiation is not quite as easy!
If I hear someone say we are going through “unprecedented” times one more time, I’m gonna start ripping my hair out!
Like so many around the world, we are thinking of, and praying for, all those impacted by COVID-19. Quiet Light Communications has been closely monitoring the situation and has spent much of this week setting up a new normal to keep our employees, clients and communities safe.
“The best defense is a good offense.” – Jack Dempsey
I remember the day it happened. The day our
internal marketing director, Jennifer, called me up and cheerily said, “Terry,
we’d like you to write a company blog.”